Module 6: Stage your bets

6.1

Stage your bets

2m

Design purists often talk about pursuing excellence in craft, but perfection can be the enemy of progress. I'll show you how to frame and prioritize your design decisions for maximum impact.

6.1

Stage your bets

2m

Design purists often talk about pursuing excellence in craft, but perfection can be the enemy of progress. I'll show you how to frame and prioritize your design decisions for maximum impact.

6.1

Stage your bets

2m

6.2

Step 1: Analyze your industry

3m

Taking a product to market is like scouting through a fog of war. I'll show you how to use Porter's Five Forces to understand your competitive landscape.

6.2

Step 1: Analyze your industry

3m

Taking a product to market is like scouting through a fog of war. I'll show you how to use Porter's Five Forces to understand your competitive landscape.

6.2

Step 1: Analyze your industry

3m

6.3

Step 2: Analyze your competitors

3m

Understanding your competition helps you decide which features to prioritize, which to ignore, and where to innovate. I'll show you how to gain valuable insights from competitor analysis.

6.3

Step 2: Analyze your competitors

3m

Understanding your competition helps you decide which features to prioritize, which to ignore, and where to innovate. I'll show you how to gain valuable insights from competitor analysis.

6.3

Step 2: Analyze your competitors

3m

6.4

Step 3: Define your customer goals

3m

When you can't do extensive user research, Jobs-to-be-Done (JTBD) can help guide your design decisions. I'll show you how to use this framework effectively.

6.4

Step 3: Define your customer goals

3m

When you can't do extensive user research, Jobs-to-be-Done (JTBD) can help guide your design decisions. I'll show you how to use this framework effectively.

6.4

Step 3: Define your customer goals

3m

6.5

Step 4: Name your bets

3m

All our analysis comes together in naming our bets. I'll show you how to make intentional, strategic design decisions.

6.5

Step 4: Name your bets

3m

All our analysis comes together in naming our bets. I'll show you how to make intentional, strategic design decisions.

6.5

Step 4: Name your bets

3m

6.6

Finding market data

3m

I'll share my favorite tools and techniques for gathering competitive and market data quickly and effectively.

6.6

Finding market data

3m

I'll share my favorite tools and techniques for gathering competitive and market data quickly and effectively.

6.6

Finding market data

3m

6.7

Assessment

3m

Time to put your betting framework to the test with three practical exercises using the Cluster project.

6.7

Assessment

3m

Time to put your betting framework to the test with three practical exercises using the Cluster project.

6.7

Assessment

3m