Step 3: Define your customer goals
Summary
When you can't do extensive user research, Jobs-to-be-Done (JTBD) can help guide your design decisions. I'll show you how to use this framework effectively. Here's what I cover:
Understanding JTBD statements
Creating effective JTBD statements for Cluster
Making educated guesses when research is limited
Using market research effectively
Refining JTBD statements over time