Module 6

Profile

Profile

Profile

Profile

Profile

Profile

Profile

Profile

Assessment

Conclusion

Module 6

Profile

Profile

Profile

Profile

Profile

Profile

Profile

Profile

Assessment

Conclusion

Module 6

Profile

Profile

Profile

Profile

Profile

Profile

Profile

Profile

Assessment

Conclusion

Step 3: Define your customer goals

Summary

When you can't do extensive user research, Jobs-to-be-Done (JTBD) can help guide your design decisions. I'll show you how to use this framework effectively. Here's what I cover:

  • Understanding JTBD statements

  • Creating effective JTBD statements for Cluster

  • Making educated guesses when research is limited

  • Using market research effectively

  • Refining JTBD statements over time