The 5 levels of the originality spectrum
When approaching design challenges, it's helpful to understand the different levels of originality you can employ. This spectrum ranges from direct copies to true innovations, with each level offering different benefits and challenges. Understanding these levels can help you make informed decisions about how to approach your design problems, especially when working under time constraints.
We’ll cover how to improve the fidelity of:
Prerequisites
Before using this checklist, it's helpful to have:
A clear understanding of your design problem and constraints
Familiarity with existing solutions in your domain
Basic knowledge of design patterns and principles
When to use
Use this checklist when:
You're starting a new design project and deciding on your approach
You're stuck on a design problem and need inspiration
You want to evaluate the level of innovation in your current designs
You're trying to balance originality with usability and efficiency
Innovating vs. Reproducing: Rules of Thumb
Use this checklist when:
Aim for originality, but don't be afraid to learn from the past
Example
When designing Cluster's content organization system, look at existing solutions but aim to improve upon them.
Embrace the remix and adapt ideas from outside your domain
Example
Consider how file management systems in operating systems could inspire Cluster's content clustering approach.
Don't get hung up on being 100% original — focus on solving problems
Example
If a standard dropdown menu works best for Cluster's user selection, use it rather than inventing a new interaction just for the sake of originality.
In the following sections, we'll explore the five levels of the originality spectrum, providing guidance on when and how to use each approach in your design process. Remember, the goal is to create effective solutions, not necessarily to reinvent the wheel every time.