Notifications and alerts
Notifications and alerts are messages that proactively inform users about important events, updates, or required actions. They play a crucial role in keeping users informed and engaged with your application, even when they're not actively using it.
Benefits and Use Cases
Keeps users informed. Notifications ensure users are aware of important updates or changes in the system.
Example
In Cluster, send a notification when a team member comments on or edits a shared content piece.
Prompts timely actions. Alerts can encourage users to take necessary actions at the right time.
Example
Alert Cluster users when a scheduled content piece is due for publication, prompting them to review and approve it.
Enhances engagement. Well-timed notifications can bring users back to the app and increase overall engagement.
Example
Send a weekly digest notification highlighting new AI-generated insights in the user's Clusters.
Prevents errors. Alerts can warn users about potentially destructive actions before they occur.
Example
Display an alert when a Cluster user attempts to delete a project, asking for confirmation and explaining the consequences.
Psychological Principles Supported
Zeigarnik Effect. Notifications about incomplete tasks can create a sense of tension that motivates users to return and complete the task.
Example
Send a notification in Cluster reminding users about in-progress content pieces that haven't been touched in a while.
FOMO (Fear of Missing Out). Notifications about activity or new content can trigger FOMO, encouraging users to check the app.
Example
Notify Cluster users when new trending topics related to their content areas are identified by the AI.
Operant Conditioning. Positive notifications (like achievement alerts) can reinforce desired behaviors.
Example
Send congratulatory notifications when Cluster users reach milestones, like creating their 10th piece of content or getting high engagement on a post.
Implementation Guidelines
DON'T
Overwhelm users with too many notifications
Use notifications for trivial or unimportant information
Ignore platform-specific notification guidelines
Send notifications at inappropriate times (e.g., middle of the night)
Use notifications as a substitute for good in-app communication
DO
Prioritize notifications based on importance and relevance to the user
Provide clear, concise information in notifications
Allow users to control notification preferences
Use different styles or urgency levels for different types of notifications
Ensure notifications are dismissible and don't interrupt critical tasks