Social proof
Social proof is a psychological phenomenon where people look to the actions and behaviors of others to guide their own decisions, especially in uncertain situations. In user interface design, social proof can be a powerful tool to build trust, credibility, and encourage user engagement.
This module will explore the following patterns for implementing social proof:
Each of these patterns offers unique ways to leverage social proof, making your product more trustworthy and appealing to users.
As we explore each pattern, we'll use this example of a testimonial in Cluster as a starting point, demonstrating how different social proof techniques can enhance user trust and engagement with the platform.
Let's dive into our first pattern: Testimonials and reviews.