In this video, I'm diving into our sixth anchor: Challenge assumptions. I'll show you why questioning your assumptions is crucial for effective design. Here's what I cover:

• Why "we know best" can be a dangerous mindset in design

• The importance of balancing your unique perspective with continuous discovery

• How challenging assumptions can lead to stronger, more innovative designs

• Why it's easy (and sometimes helpful) to fall back on assumptions in fast-paced environments

• Practical ways to apply this anchor in your work, from conducting assumption mapping to running small experiments

• The difference between being contrarian and ensuring your decisions are based on current realities