In this video, we're diving into our first anchor: Pursue your purpose. I'll introduce you to the concept of Ikigai and how it applies to what we do. Here's what I cover:

• The four elements of Ikigai and how they relate to product design

• A personal story about why aligning your work with your purpose is so crucial

• When you should be relying on this anchor (hint: more often than you think)

• How to actually apply this anchor in your day-to-day design work

• Why bringing purpose to everything you do is key, even when it feels like you're just pushing pixels