Initiating the warp drive

Summary

In this video, I'm kicking off our course on making UX decisions at warp-speed. I'll give you the breakdown on my 14 years in the trenches of tech startups and Silicon Valley. Here's what I cover:

  • How this course is structured and why I've split it into two parts: the Design Decisioning Framework and Default Design Rules

  • Who this course is really for - I'm talking wartime product designers, front-end developers, startup founders, you know the type

  • What this course isn't - it's not your typical design bootcamp or a replacement for user research

  • Why balancing speed and quality is crucial in today's tech landscape (trust me, I've learned this the hard way)

  • I introduce you to the Cluster project - we'll be using this as our case study throughout the course

  • Your first assignment: creating your personal "design decisioning" profile (don't worry, I'll walk you through it)